Alicia Keys joined George Clooney in the new "We Want Peace" music video, which was released in its full version recently.
In an introduction to the video, Keys comments: "I'm calling out to the whole wide world, help me scream and shout that we want peace."
The video advocates keeping global peace in places around the world such as Sudan. There is even an appearance by Sudanese rapper and activist Emmanuel Jal, who is seen rapping about raising awareness and spreading peace through the streets and slums of Nairobi, Kenya.
Others involved in the initiative in Sudan include Peter Gabriel, Kofi Anann, Jimmy Carter, Sir Richard Branson, Fernando H Cardoso, Terri Walker, Hinda Hicks and Cherriv V.
